PlayStar Partners With New Jersey Devils For 2026-25 NHL Season
PlayStar Casino has announced a partnership with the National Hockey League (NHL)'s New Jersey Devils and their home arena, the Prudential Center. The partnership aims to raise fan engagement and enhance brand visibility throughout the 2024-25 NHL season.
PlayStar will use special fan experiences and sponsor the "Golden Goal Sweepstakes" promo in exchange for brand name direct exposure through online interactions and during home games.
The "Golden Goal Sweepstakes" promo is set to run all season long, offering a $10,000 prize money. Fans need to get in a submission in the Golden Goal contest for the opportunity of being randomly picked to win if an objective is scored in between the 11:00 and 10:00 minute mark of the 2nd duration of any Devils home video game.
Later in the season, the plan to present ice hockey-themed gambling establishment video games that would enable PlayStar customers to compete for tickets to future games and occasions at the Newark stadium.
"Through our sponsorship of the 'Golden Goal Sweepstakes' promo and our comprehensive existence at Prudential Center, we'll have the ability to place the PlayStar brand name in front of a highly engaged online casino audience while likewise providing new and existing customers alike the chance to win VIP home game and show tickets as well as many other money-can't-buy experiences," PlayStar's chief marketing officer Jon Bowden commented.
The Prudential Center will feature PlayStar Casino branding in in-game graphics and public address announcements at the arena, expanding its direct exposure to the New Jersey market. The casino launched in New Jersey in 2022 through a market access handle Atlantic City's Ocean Resort Casino. PlayStar Casino continues to prosper against other New Jersey online casinos, with recent results for August 2024 exposing more than $2.3 million in profits. However, the casino has yet to expand its operations to other states.
"Having already made such significant in-roads into the competitive New Jersey market, PlayStar is enjoyed announce that it will be partnering with the New Jersey Devils to bring much more locally-focused benefits to our players," added Bowden.
The Garden State has been home to online gambling establishments because November 2013, when it became the 2nd iGaming state behind Delaware. The state is now home to around 30 online gambling establishment operators, including Caesars, BetMGM, FanDuel, and others.
NHL 2024-25
The Devils opened the 2024-25 NHL routine season on Friday with a 4-1 win over the Buffalo Sabres during an NHL Global Series game kept in Prague, Czech Republic. The regular season will continue through April 2025, marking the 108th season of operation and the 107th season of play.
The Devils have a storied history, ranking 17th overall in NHL history with more than 1,500 regular-season wins. Since their establishment in 1982, the group has won three Stanley Cups, protecting champions in 1995, 2000, and 2003.
