Facebook Changes Product Branding To FACEBOOK

5 November 2019
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Facebook is introducing new branding for its products and services in an effort to identify the business from its familiar app and site.


Instagram and WhatsApp are among the services that will bring the new FACEBOOK brand name in the next couple of weeks.


The main Facebook app and website will maintain its familiar blue branding.


The brand-new logo design, which remains in capital letters, utilizes "customized typography" and "rounded corners" so the business's other products and app look different.


The branding also appears in various colours depending upon which product it represents. So, for example, it will be green for WhatsApp.


"We wanted the brand to link thoughtfully with the world and the individuals in it," Facebook said. "The dynamic colour system does this by taking on the colour of its environment."


Facebook's chief marketing officer Antonio Lucio stated: "People should know which business make the items they utilize. We began being clearer about the items and services that become part of Facebook years ago.


"This brand name change is a way to better interact our ownership structure to individuals and companies who use our services to connect, share, develop neighborhood and grow their audiences."


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US Senator Elizabeth Warren has actually stated she wishes to break up the huge tech business such as Facebook, Amazon and Google and put them under tougher guideline.


This plan may be seen as Facebook's method of countering, although Ms Warren - posting on Facebook - stated: "Facebook can rebrand all they want, however they can't conceal the that they are too huge and effective. It's time to break up Big Tech."


Distancing the Facebook brand name - the blue app that's home to just about everyone, including your parents - from the trendier Instagram, a place for you and your friends, has actually constantly made great company sense for Facebook.


And it obviously worked: when Pew researchers asked study individuals whether Facebook owned Instagram or WhatsApp, 49% of American adults were "not sure".


So why would Facebook make this modification?


It brings numerous benefits. Front of mind: the firm is covering itself from accusations it hides how effective it actually is by not making it definitely clear they are behind most of the biggest apps in social media.


And Facebook likewise wants to ward off efforts to break it up, by making the case that the company isn't merely a corporation of separate, distinct apps which might be quickly separated by regulators. Instead, this rebranding argues the company is one big linked organism, called Facebook.


Facebook has come under criticism recently over a range of concerns.


Its boss Mark Zuckerberg needed to face US legislators last month to discuss the business's policy on not fact-checking political adverts.


He also needed to defend prepare for a digital currency, talk about the social media network's failure to stop child exploitation on the network, and was quizzed over the Cambridge Analytica data scandal.


Earlier in the year, Mr Zuckerberg said the company was going to make changes to its social platforms to improve personal privacy.


These included messages sent out via Messenger being end-to-end encrypted, and hiding the number of likes an Instagram post gets from everybody however the person who shared it.


Does rebranding always work?


Several other big companies have attempted rebranding in the past:


In 2001, British Airways turned tail on its strategies to get rid of the red, white and blue Union flag from its airplane and replace it with "world images"


In the exact same year, Royal Mail rebranded as Consignia, only to switch back once again a year later


Dunkin' Donuts dropped the "Donuts" from its name in 2015 to attempt to move more into the coffee industry and its share cost has continued to rise


The moms and dad business of Paddy Power and Betfair started trading under the brand-new name Flutter Entertainment in May this year. It said the brand-new name "better reflected the variety of the group".


'If it ain't broke, don't repair it'


Manfred Abraham, primary executive of consultancy Brandcap, informed the BBC: "I make sure this will be a successful relocation for Facebook. After all, the parent brand stays strong, in spite of recent problems, and advising consumers that Instagram etc are all Facebook business will assist with cross-membership.


"The rebrand is unsurprising as it is following a trend - that of simplification. Many organisations are picking a strong, however pared-back visual determine and are shrugging off 'flair' in favour of plain."


However, Mr Abraham believed Facebook was correct to leave the logo design on its flagship social media platform as it is.


"Facebook's primary site doesn't need a rebrand. The old expression holds true: if it ain't broke do not repair it."