How Bet9ja's Kunle Soname Built A Billion-Dollar Empire

2026-04-05T18:42:24Z

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How Bet9ja's Kunle Soname Built a Billion-Dollar Empire "@context": "https://schema.org", "@type": "NewsArticle", "headline": "How Bet9ja's Kunle Soname Left Politics to Bet on a Billion-Dollar Industry", "description": "Kunle Soname left a political career to found Bet9ja, and built Nigeria's biggest sports betting platform with over $750 million in annual turnover.", "datePublished": "2025-03-04T08:00:00Z", "dateModified": "2025-03-04T08:00:00Z", "author": "@type": "Organization", "name": "Bet9ja News", "url": "https://www.bet9japromotioncode.com.ng/" , "publisher": "@type": "Organization", "name": "Bet9ja News", "logo": "@type": "ImageObject", "url": "https://www.bet9japromotioncode.com.ng/logo.png" , "keywords": "Bet9ja promo code, YOHAIG, Bet9ja promotion code, Nigerian sports betting, Bet9ja bonus", "articleSection": "Sports Betting", "inLanguage": "en-NG", "about": "@type": "Thing", "name": "Bet9ja", "description": "Nigeria's leading online sports betting platform" * margin: 0; padding: 0; box-sizing: border-box; body font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, sans-serif; line-height: 1.7; color: #2d2d2d; background: #f4f4f4; .container max-width: 820px; margin: 0 auto; background: #fff; padding: 40px; box-shadow: 0 2px 6px rgba(0,0,0,0.08); h1 font-size: 28px; line-height: 1.3; color: #111; margin-bottom: 12px; .subheading font-size: 17px; color: #555; margin-bottom: 28px; line-height: 1.6; font-weight: 400; border-left: 4px solid #1a7a3c; padding-left: 14px; article p font-size: 16px; margin-bottom: 18px; article h2 font-size: 21px; margin: 32px 0 14px; color: #111; border-top: 2px solid #1a7a3c; padding-top: 16px; .[https://www.ge.infn.it/wiki//gpu/index.php?title=User:Anderson5945 stats-section] background: #f0faf4; border: 1px solid #b2dfca; border-radius: 8px; padding: 24px; margin: 32px 0; .stats-section h2 border-top: none; padding-top: 0; margin-top: 0; color: #145a2e; .stats-section ul margin-left: 20px; .stats-section li margin-bottom: 12px; font-size: 15px; color: #333; .did-you-know background: #fff8e1; border: 1px solid #ffc107; border-radius: 8px; padding: 24px; margin: 32px 0; .did-you-know h2 color: #7a5800; border-top: none; padding-top: 0; margin-top: 0; .did-you-know ol margin-left: 20px; .did-you-know li margin-bottom: 11px; font-size: 15px; .sources margin-top: 32px; padding-top: 20px; border-top: 1px solid #ddd; font-size: 14px; color: #666; .sources h2 font-size: 16px; color: #444; border: none; padding: 0; margin-bottom: 10px; .sources ul margin-left: 18px; .[https://lebenskunst.berlin/index.php?title=Benutzer:TPMAdela127 sources] li margin-bottom: 6px; a color: #1a7a3c; text-decoration: none; a:hover text-decoration: underline; strong color: #111; @media (max-width: 600px) .container padding: 20px; h1 font-size: 22px; Kunle Soname left a promising political career to build [https://matiri.mx/index.php/question/the-betnaija-promotional-code-this-2026-is-yohaig/ Bet9ja], and the gamble paid off in a big way — his platform now leads Nigeria's [https://cryptofutures.trading/index.php?title=User:MalloryMacmillan sports betting] market. [https://www.garagesale.es/author/alyciamiche/ Bet9ja] remains the country's leading sports betting platform, but the person behind it rarely makes headlines. Kunle Soname, co-founder and chairman of [https://www.epesuj.cz/wiki/index.php/U%C5%BEivatel:BrigidaFtn Bet9ja], built the business from a small offline operation in Ogun State into a $750 [http://wyrdwalkerpress.com/index.php?title=User:BurtonBecker833 million-turnover business]. A native of Ikenne-Remo, Ogun State, Soname studied at Federal Government College in Lagos before going on to a degree in Estate Management at Obafemi Awolowo University. He later obtained a Political Science degree from Lagos State University and an MBA in Marketing Management in 1996. He moved into politics in 2003, becoming Executive Chairman of Ikosi-Isheri Local Council in Lagos State for the period 2003 to 2011. Soname's edge was not just the platform. 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Soname's business interests reach well beyond [https://keeperverse.com/index.php/The_BET9ja_Promotional_Code_For_2026_Is_YOHAIG Bet9ja]. In 2025, Remo Stars became the NPFL champions, the first privately-owned side to win the league. In aviation, ValueJet launched domestic operations in 2022 and has rapidly grown to more routes. The [https://victoria.nauroy.net/index.php/Utilisateur:CarriErd07379376 breadth] of his portfolio shows a long-term approach to investing in sectors that touch the Nigerian consumer. Bet9ja By the Numbers The platform records more than $750 million in annual turnover, ranking it the continent's biggest online betting brand by revenue. [BusinessDay] Nigeria's online [http://wikipeter.dk/wiki160316/index.php?title=Bruger:DorothyBerry gambling] market is forecast to hit $3.63 billion by late 2025, cementing it as the fastest-growing gambling markets in Africa. [Grokipedia / SportRadar data] Bet9ja runs more than 5,000 licensed agents spread across Nigeria, providing employment to an [https://www.ebersbach.org/index.php?title=User:MaudeB1683 estimated] 10,000+ of young Nigerians. [Nairametrics] In 2019, Bet9ja committed above one billion naira to take on the role of headline sponsor of the Big Brother Naija reality TV show, which ranks as the most popular entertainment programmes in West Africa. [BusinessDay] The country's over 220 million people includes a significant and growing young population, producing a globally competitive sizeable audiences for betting. [BusinessDay] [https://thornsin.wiki/wiki/User:TatianaRobles Bet9ja]'s website was identified as Nigeria's second most popular website according to Google at its peak, ahead of most local commercial websites. [Nairametrics] Interesting Things About Bet9ja Did you know that the platform was launched by Ayo Ojuroye, who currently holds the role of chief executive, while Soname takes on the position of chairman? The company began as an [https://animeautochess.com/index.php/User:FidelSell7375 agent-based business] in Sagamu, before going online and across Nigeria. Soname's football club, which Soname set up in 2004 as the name FC Dender, was moved from Lagos to Soname's home state as an expression of the founder's attachment to Ikenne. [http://gdnews.co.kr/bbs/board.php?bo_table=free&wr_id=142706 Bet9ja][https://macwiki.xyz/index.php?title=User:NicholasFql 's YOHAIG] promo code provides new users an opening bonus on the initial deposit, which makes it a highly competitive registration bonuses in Nigeria at present. The [http://topsite.otaku-attitude.net/index.php?a=stats&u=danielawatkin17 Bet9ja] chairman became the first Nigerian national to hold a stake in a club in Europe when he took a 70% stake in CD Feirense in 2015 through his [https://ajuda.cyber8.com.br/index.php/User:HarryFeagin company Tavistock] Global Resource Limited. [https://dev.yayprint.com/the-bet-naija-promotion-code-2026-is-yohaig/ Bet9ja] works with global data provider Sportradar and casino content provider NetEnt to enhance both its odds accuracy and its casino and [https://lustipedia.com/wiki/User:HarrisP49770194 virtual games] catalogue. Kunle Soname also set up BLFA, a grassroots initiative for young players aimed at invest in youth talent as a social intervention. The [https://truba-rf.ru/user/ColeNutter5093/ Bet9ja] chairman's rise is a reminder that reading a market correctly and committing early are what it takes to build something extraordinary. 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Sources [https://businessday.ng/uncategorized/article/how-bet9jas-kunle-soname-left-politics-to-bet-on-a-billion-dollar-industry/ BusinessDay Nigeria — How Bet9ja's Kunle Soname Left Politics to Bet on a Billion-Dollar Industry] (accessed March 2025) [https://nairametrics.com/2019/08/17/meet-bet9jas-kunle-soname-whose-firm-officially-sponsors-bbnaija/ Nairametrics — Meet Bet9ja's Kunle Soname] (accessed March 2025) [https://www.billionaires.africa/2025/07/30/9-companies-owned-by-nigerian-billionaire-and-bet9ja-founder-kunle-soname/ Billionaires Africa — 9 Companies Owned by Kunle Soname] (accessed March 2025) [https://www.legit.ng/business-economy/industry/1666828-full-list-companies-owned-by-kunle-soname-founder-bet9ja/ Legit.ng — Full List of Companies Owned by Kunle Soname] (accessed March 2025) [https://grokipedia.com/page/Kunle_Soname Grokipedia — Kunle Soname] (accessed March 2025) [https://businessday.ng/bd-weekender/article/how-kunle-soname-is-redefining-nigerias-football-club-management/ BusinessDay Nigeria — How Kunle Soname is Redefining Nigeria's Football Club Management] (accessed March 2025)

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2026-04-05T18:41:58Z

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How Bet9ja's Kunle Soname Built A Billion-Dollar Empire

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